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Minor group 122
PSOC Minor group 122 — Sales, marketing and development managers (2026)
Sales, marketing and development managers plan, organize, direct, control and coordinate the advertising, public relations, research and development, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations. Tasks usually include: formulating and implementing policies and plans for advertising, public relations, product development, sales and marketing in consultation with other managers; directing the development of initiatives for new products or scientific research; marketing, public relations and advertising campaigns; determining and directing sales activities, product mix, customer service standards and merchandising methods and distribution policy; setting prices and credit arrangements; establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; overseeing the selection, training and performance of staff; and representing the enterprise or organization at conventions, trade exhibitions and other forums.
Practical summary
What this code covers
Sales, marketing and development managers plan, organize, direct, control and coordinate the advertising, public relations, research and development, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations. Tasks usually include: formulating and implementing policies and plans for advertising, public relations, product development, sales and marketing in consultation with other managers; directing the development of initiatives for new products or scientific research; marketing, public relations and advertising campaigns; determining and directing sales activities, product mix, customer service standards and merchandising methods and distribution policy; setting prices and credit arrangements; establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; overseeing the selection, training and performance of staff; and representing the enterprise or organization at conventions, trade exhibitions and other forums.
Administrative context
Where this code is used
Use this minor group when the occupation wording needs to sit under Administrative and commercial managers.
Selection note
How to choose it
Compare the nearby children: Sales and marketing managers, Advertising and public relations managers, Research and development managers.
Nearby minor groups
FAQ
What does PSOC 122 cover?
Sales, marketing and development managers plan, organize, direct, control and coordinate the advertising, public relations, research and development, and sales and marketing activities of enterprises and organizations, or of enterprises that provide such services to other enterprises and organizations. Tasks usually include: formulating and implementing policies and plans for advertising, public relations, product development, sales and marketing in consultation with other managers; directing the development of initiatives for new products or scientific research; marketing, public relations and advertising campaigns; determining and directing sales activities, product mix, customer service standards and merchandising methods and distribution policy; setting prices and credit arrangements; establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; overseeing the selection, training and performance of staff; and representing the enterprise or organization at conventions, trade exhibitions and other forums.
Where is PSOC 122 used in practice?
Use this minor group when the occupation wording needs to sit under Administrative and commercial managers.
How do I choose PSOC 122 over nearby options?
Compare the nearby children: Sales and marketing managers, Advertising and public relations managers, Research and development managers.